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Kwaliteitszorgtraject

A quality development programme for arts centres and schools of music in the Netherlands

 

Background

In the second half of the ’90s, the sector of extra-curricular art education has professionalised itself in terms of a more commercial method with an increased attention for personnel and equipment management. This change was necessary due to a number of factors. First of all, customers are offered a wider range of possibilities for cultural development and they make their choices more consciously. In addition, authorities link financial expenses to the achieved results rather than to the made effort. And lastly, managers and employees increasingly feel the need for getting insight into the extent to which the made efforts have yielded to the desired results. As a consequence the then system for quality assurance, the so-called Recognition Scheme (Erkenningenregeling) did no longer fulfil the needs.

The Erkenningenregeling, designed specifically for schools of music, primarily linked quality to a range of input factors (staff, supply and policy documents). However, clients and public authorities alike are more focused on the final results than on the effort which was made to achieve them. An integrated quality assurance system offers the possibility to respond more effectively to expectations harboured by the institution’s environment, i.e. the clients (students) and society at large (subsidisers). Moreover it provides insight into management responsibilities and views on the content and quality of the programmes offered.

Quality standards are never absolute and tend to be products of their time. A system for integrated quality care is aimed at continuous improvement, which enables it to reflect the shifts of emphasis that occur in music and art education over time.

 

Financing and regulations

In the Netherlands, extra-curricular music education is provided by arts centres and schools of music. These are foundations or public law organisations recognised and/or subsidised by municipal or provincial governments. Subsidies account for 67.7% of their overall income, while they generate the remaining 32.3% from tuition fees and other income items. In all, there are 119 schools of music in the Netherlands and 121 arts centres; of the latter, 56 also offer music courses.

In 2001 the reorganisation of the national art education infrastructure came into effect. Since then, the interests of the centres of art and music are taken to heart by the especially erected Kunstconnectie, the sector association for art education and participation in the arts. Prior to the reorganisation, the Vereniging Kunstzinnige Vorming, VKV was the sector organisation. The VKV is currently the Association of Arts Centres, an employers’ association responsible for labour negotiations and collective labour agreements for all personnel at schools of music and arts centres. Membership of De Kunstconnectie is subject to certain conditions.

The authority responsible for supervising the quality of arts centres is the Education Inspectorate, which forms part of the Ministry of Education, Culture and Science. Prior to 2001 this was the responsibility of an independent body, the Art Education and Amateur Art Inspectorate. A Collective Labour Agreement for Art Education sets out the teacher requirements.

 

Quality care initiatives

In the 1990s the Erkenningenregeling supervised first-line quality care. It established minimum quality standards for artistic training, and was monitored by an independent (national) inspectorate. Institutions applied for official recognition in individual disciplines and on a voluntary basis. Such recognition allowed them to become members of VKV (the sector association for art education at the time). The last version of the Erkenningenregeling appeared in 1997. That year also saw the introduction of the integral quality assurance system for schools of music, the Art Education Quality System (Kwaliteitssyteem Kunstzinnige Vorming, KKV), specifically established for art education institutes. It was VKV, in cooperation with the Consultative Platform for Terms of Employment in Art Education (OAKV) and supported by management consultants KPMG, that initiated the development of an integral quality care system in art education. The development of the KKV system was established in a very interactive manner by which many parties concerned were involved. Several working groups, consisting of directors, teachers and inspectors contributed ideas. In between, results were discussed at a conference, and the practical applicability was evaluated in four pilots. A steering group with representatives from the OAKV and the Inspectorate was set up to guide the process.

The discussion on the position of the Erkenningenregeling in respect of the KKV led to the formulation of new minimum quality requirements for access to the sector association. While those requirements recognised the role of integrated quality care, the institutions themselves were free to select the quality system of their choice.

 

After the reorganisation of the national art education infrastructure, when quality monitoring tasks were transferred to the Education Inspectorate of the Ministry, this Inspectorate and VKV signed a covenant on 15 March 2001. The convenant laid down the rules of cooperation between the Inspectorate and VKV. A quality programme (Kwaliteitstraject) was subsequently initiated.

The new Education Act, effective since 1 September 2001, has led to a number of innovative adaptations to the Inspectorate’s working method, which now incorporates what are known as supervisory frameworks. The supervisory framework records the Inspectorate’s actual working practice and the contents of supervisory activities. De latter is described in the so-called Valuation Framework (Waarderingskader), which represent the various quality aspects in the form of indicators and standards. The minimum quality requirements mentioned above served as the basis for the development of the indicators and standards of the Valuation Framework for First-Line Institutions (Waarderingskader Cultuureducatie eerstelijns instellingen) in 2002. Membership conditions were formulated in a separate arrangement.

 

Selection and development of an integrated quality care system

The reorganisation of the national art education infrastructure has diversified the set of tools that make up the Dutch quality assurance system for this sector:

 

·         Art Education Quality System (KKV)

·         Valuation Framework for First-Line Institutions

·         Sector association Membership Conditions (Lidmaatschapsvoorwaarden)

·         Programme eligibility requirements (Traject Benoembaarheidseisen)

 

One disadvantage of the old Erkenningenregeling and student progress reports was that they afforded little insight into the overall educational process. KKV, in contrast, ensures that the quality of all components and processes within an organisation is monitored and, where necessary, improved within a coherent vision. That requires descriptions of all products, departments and processes, as well as corresponding quality requirements and measurement techniques. Moreover, the need to involve all staff in quality monitoring calls for general agreement on the quality requirements concerned. Those requirements should be formulated with due regard for the wishes of clients and other groups within the organisation’s environment. The management has to take care of the preconditions.

Art Education Quality System KKV

KKV is based on the Institute for Dutch Quality (Instituut voor Nederlandse Kwaliteit, INK) model and comprises two elements:

  1. a philosophy and a method known as “planning & control cyclus” or “Deming Cycle”. The cycle enables an organisation to initiate a permanent improvement process: Plan, (improvement) plans are made; Do, activities are undertaken to realise them; Check, did the activities yield the desired objectives? and Action, readjust in order to achieve the goal nevertheless.
  2. an assessment model that enables institutions to check their current level of quality and to use that information in the planning of  improvements.

 

The KKV provides nine fields of attention to formulate objectives with measure points and standards. The nine fields are related to each other. Five of those are the Input factors or fields of attention (aandachtsgebieden) and four of them the Output factors or fields of results (resultaatgebieden). The concept of ‘quality’ is expressed in features that provide certain indication about an organisation’s products or services. The corresponding Audit List shows for the input factors the phase the organisation is in: activity-oriented, profession-oriented, client-oriented or innovation-oriented. For the output factors one can read off the level bij answering the questions citated in the boxes below (Output aspects).

 

Input aspects

phase 1

phase 2

phase 3

phase 4

 

1

4 sub aspects

Activity-oriented

Profession-oriented

Client-oriented

Innovation-oriented

In de Audit List (matrix), the features are preformulated in every phase so that boxes merely have to be ticked, in order to find out which phase has been achieved.

2

5 sub aspects

3

5 sub aspects

4

4 sub aspects

5

2 sub aspects

Output aspects

Relevant data available?

Development positive or negative?

Achievement with respect to objective?

Comparison with other suppliers?

Formulate your standards for every sub-aspect and fill in the level questions with --, + or 0. Add up all the + and divide that by all the standards.

6

3 sub aspects

7

5 sub aspects

8

2 sub aspects

9

5 sub aspects

Output aspects

level 1

level 2

level 3

level 4

 

 

 

This is all described in the Manual KKV including suggestions for implementation and an option to drive a score using a spider web.

The introduction of such a system obviously requires investments in time and money. The great advantage is that it enables an organisation to take account of the wishes and expectations of all parties involved, including students, subsidisers and trade unions, as well as music societies, amateur choral societies, amateur orchestras and music academies, which have certain expectations regarding the musical skills of their students.

 

Valuation Framework

The art education Valuation Framework for First-Line Institutions measures whether the organisation under review meets the relevant societal objectives and expectations in the area of art education, from all relevant parties’ perspectives. The framework covers three domains: Result, Primary Process, and Policy & Organisation. Each of these domains is subdivided into a set of indicators. The organisation is aware of which indicators need to obtain a positive score in order to be listed as a quality institute (the scores for the indicators are standardised). The criteria for these indicators are included in an appendix.

 

Membership Conditions

The Membership Conditions centre around legal status, sustainability, art education and participation, collaborative ventures, professionalism and management, accommodation, quality care, staff establishment plan, and staff skills. For each condition there are criteria for full membership or candidate membership. Membership Conditions are tested by a committee composed of De Kunstconnectie members.

 

Programme eligibility requirements

In 2002 the responsibility for issuing eligibility certificates was transferred from the Inspectorate to De Kunstconnectie. The Eligibility Requirements Programme was run for that purpose, components of which include services to talented but unqualified artists and the provision of specialisation courses to help participants gain additional qualifications.

 

Implementation

In the summer of 1997, various KKV pilot studies were conducted to test the application and suitability of the quality assurance system within the sector for art education. The experiences gained during the pilots were instantly evaluated. The main conclusion was as follows: The users are highly positive about the quality assurance system. They regard it as a great tool for raising people’s awareness of the quality of the organisation’s output, and for staging and implementing improvement campaigns. Then the KKV manual was published, containing an Audit List and a General Profile. Training programmes and peer supervision groups are available to support the arts centres in implementing KKV.

In the beginning of 2002, the use of the KKV model by arts centres and schools of music was evaluated by the K+V consultancy. From this evaluation followed that a relatively small part of the institutes (c. 20%) was using the KKV model integrally and systematically at that time. Not applying the model integrally and systematically was due to the negative perception of the terms “integral” and “systematic”. These terms are associated with bureaucracy and a system of commanding rules and restrictions of liberty. Additionally, the KKV model was experienced as being complex. Often, only parts of the model were applied. Arts centres lack the time and expertise, or lack the means to hire external expertise, which is needed for using the system. Self-evaluation was generally seen as positive by the arts centres and schools of music. The researcher’s recommendation to the sector organisation was to choose for a realistic ambition strategy during the initial use of the model and to periodically pay attention to single aspects of the model. The researchers also expressed that a binding supervisory framework would work positively.

In 2003, the Inspectorate has adopted the Valuation Framework (as part of the supervisory framework) and completed an initial series of tests within the Valuation Framework, following a number of pilot studies of quality testing.

 

Regulations concerning KKV and Valuation Framework

Neither the Valuation Framework nor the Membership Conditions include the use of KKV as a basic requirement. The Valuation Framework contains, however, indicators which correspond to the areas of attention in the KKV model. As very desirable is noted: “The organisation itself carries out selfevaluations frequently or let others do this”. For Membership of De Kunstconnectie, a methodical attention for quality care is a condition, but the institutions are free to select how.

Cultural education or the amateur arts are not yet subject to content-related statutory regulations, and are largely subsidised by regional and local authorities. However, the Inspectorate requires a general statutory provision as a legal basis for its supervisory powers.

The statutory quality standard for the Inspectorate’s supervisory activities had to be formulated with due attention to the sector’s desired level of responsibility and self-regulation in the determination of quality. In this connection, the parties involved in the development of the Valuation Framework decided that the sector’s task would be to monitor the content, while it will be the Inspectorate’s task to check the manner of supervision. The Inspectorate would ultimately determine the overall Valuation Framework in order to safeguard its independence. Pending a legal framework, the test will still be voluntary in 2003.

 

Future

In the near future a Quality Committee will be established to support the implementation process of the Valuation Framework. Its task is to monitor the execution and effects of tests performed by the Inspectorate, and to advise De Kunstconnectie on quality care support for its members.

The Kunstconnectie also intends to set up a Benchmarking-service. This service will organise a programme of workshops in which the people of arts centres learn the principles of the Benchmarking-system in order to be able to deliver the data to De Kunstconnectie. It will also carry out research in the area of the conditions which are necessary to provide good service. A steering group will be established to guide this service.

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